About FleetObserver

The first Internet based tracking system

Founded in 1997, FleetObserver are one of Britain’s longest-established vehicle tracking and telematics specialists. The team behind it were instrumental in developing the first internet based tracking system, which now has an extensive customer base worldwide.

Web based tracking systems

FleetObserver tracking systems are entirely web-based. Users can log on from any suitable web-enabled computer and track their vehicles or assets via a standard web browser. Features include geofencing, driver message alerting and distance monitoring. It is a systems-focused product and works with any compatible on-board hardware. This can include:

• a basic GPS-GPRS module, usually installed covertly to allow stolen vehicle tracking
• a range of driver interface devices such as a PDA or an in-cab computer.

There are also interfaces to allow direct connection with navigation systems and signature capture via a suitable touch-screen device.

Personal tracking and SOS alerting

FleetObserver also supplies a personal tracking and SOS alerting system. This is proving increasingly popular and helps employers address the requirements of health and safety and duty of care legislation.

FleetObserver partners

The company markets its products entirely through resellers/partners. This is usually on a "white label" basis (in which the reseller uses their own branding). FleetObserver itself concentrates on software development and hosting. One of its strongest selling points is its ability to create custom reporting and other bespoke features to suit the needs of individual customers.

User-companies range in size from small van fleet operators with just a handful of vehicles to large haulage and tipper lorry operators with hundreds of vehicles. The system is also used to track trailers, construction plant, machinery and other mobile assets.